Everything today is about low sugar and high protein. But what about the things we love like dessert? Can we have our chocolate chip muffin and eat it too?

The “Sweet on Protein” campaign features Brownies and muffins that are low in sugar and high in protein. And who can help Quest launch these sweet treats that grandma used to make, only with more protein? Grannies of course. Jacked grannies.

So many liquor brands are pushing a beautiful and glam existence, lavish parties and celebrities. But Tito’s, the number one spirit in America, knew its audience well. People who choose TIto’s don’t care about fluff. They want good vodka that tastes good, for a good price. Bing, bang, boom.

So this Austin based Vodka brand FINALLY launched their first ever brand campaign with a rickety spokescart that added joy to everyday situations, with a wink and a drink. It didn’t just keep activities lubricated, it offered a little something extra that really upped the ante for unsuspecting individuals.

It’s not every day that you get to redesign a logo that is over 100 years old. Introducing Jane Walker, the Striding Woman icon that celebrates the many achievements of women and the shared journey towards progress in gender equality.

While many brands' ideas of "femvertising" simply includes putting female celebrities in their ads or making something pink, Jane Walker decided to actually walk the walk. Donations from every bottle of Jane Walker supported female focused initiatives like “She Should Run” and “Monumental Women.”

The logo and bottle was just the beginning. For 2019’s Women’s March in Washington D.C, Jane Walker was the first official sponsor. With the help of several up and coming artists we created posters to be handed out from our very own Jane Walker truck. We also made these available for download. The event was yet another example of how Jane Walker continues to support the spirit of progress which eventually landed Jane Walker in 2019’s issue of Time 100.

Nothing passes the time during Dry January like taking your Tito’s Handmade Vodka, opening it up and using it for a series of vodka-based DIY projects.

That’s why we collabed with Martha Stewart, to show you all the fun-filled ways you can turn Dry January into DIY January. Tito’s even created a line of special edition bottle attachments to help you get your DIY on.

Because Tito’s isn’t just delicious, it’s also useful. Kind of.

Ally was struggling to get their brand recognized. Absolut had its bottle. Target had its bullseye. We needed to find our ownable ‘thing’ - something memorable, instantly identifiable and undeniably us. So we leaned into the one thing that couldn’t possibly be mistaken for a competitor. OUR NAME. Digitally, financially, personally, individually, historically, educationally… there’s “ALLY” in all of those words. Just like our customers have an ally supporting them in all their financial decisions.

(2021) TV, Online video, Print, IG Stories, Digital OOH

Sometimes help is more than just finding the right product. Walgreens employs more women than other major drug stores, so you’ll find someone who gets what you’re going through.

Google Photos is more than just a place to keep your photos. It's an app that allows you to seamlessly store, edit, share, search and learn more about your photos. So we made short digital films to highlight the magic of google photos’ features to get ios users to switch.

2022 ONE SHOW Merit & CLIO Music Winner - Silver

This is no beauty pageant. This is sports. And these are the women who represent the modern definition of strength and beauty. For the 2021 Olympics, DSG kicked off a larger initiative that made the female athlete it’s top priority.

Beyond film, we put these women in another place where their athleticism and form stood out against a more standard idea of beauty… an eight page spread in the Vogue September Issue.

When Ally was founded in 2009, they were determined to be a better bank. Almost 10 years later, it was time to reintroduce Ally to America. It was time to remind people how much their other bank sucks. To do that we fueled consumer dissatisfaction and introduced an irresistible offer - Move your money to Ally, and we’ll give you back the interest your current bank has been keeping from you. And people did it. In one week over 65,000 new accounts were opened and Ally overshot their year goal by 1.3 billion buckaroos.

(2018) TV, Online video, Print, IG Stories, Digital OOH

Who better than Hannah Waddingham to demonstrate good taste, class and humor? Pepperidge Farm's obsession with taste is how it elevated its snacks to the top shelf, created cookies meant to be savored, not inhaled, and made bread that “makes” the sandwich. The new campaign is an invitation to hold your snacks to a higher standard. An invitation to Have a Little Taste.

The Keep Walking America campaign stands for progress. And while American progress is often represented by major movements, it’s the individual steps forward that add to the collective progression of our country. These smaller steps may not get headlines, but they most certainly can be celebrated with a Johnnie Walker Black on the rocks.

When it comes to saving your money for the things you want, there’s a hard way and a smart way. Ally was launching a new set of online tools that makes it easier than ever to organize and save money. So what better way to show what Ally does with your money, than to use money?

(2019) TV, Online video, Print, IG Stories, Digital OOH

Ally decided to go and get themselves a Nascar sponsorship with Alex Bowman in 2020. For them it meant their logo zipping around laps every week for hours at a time. Smart right? For us it meant making really cool work to support the driver of the 48 car. Whether saying goodbye to Jimmie Johnson or welcoming Alex Bowman, this work was an opportunity to step away from banking and just make some dope films.

Ally may be the OG digital bank, but it has a big heart. Especially for it’s customers. On a regular day in November, when people called in to handle standard banking business we surprised them with something they never thought they’d get from their bank. More money.

Thinking about finances is tough, confusing and downright scary. In 2019 Ally bank stepped in to make money fun again. Introducing Ally’s Monopoly. A first of it’s kind Augmented reality version of America’s favorite board game. It was played in 7 cities across the country.

Noseblind: The gradual acclimation to the smells of one's home, car, or belongings, in which the affected does not notice them but their guests still do. We discovered the condition. We invented the word. We own the solution. But we didn't stop at TV commercials. We developed 2 products that will continue to rid the world of noseblindness.

The Nightlife Exchange Project was an unbelievable experience that happened in 14 countries and 6 continents – all on the same night. We asked people in each country to submit the best of their local nightlife, which we literally packed into shipping crates and exchanged in an epic global celebration. We worked alongside MTV to create a weekly episodic series as well.

48 million Americans suffer from some form of hearing loss. 80% do absolutely nothing about it. That is a rattling statistic. People suffering from even mild hearing loss are missing out on their lives and the lives of those around them. It was time attention was brought to this health epidemic, and Duracell was the perfect brand to do it. Their hearing aid batteries last longer and are trusted by more hearing aid users than any other brand.

In addition to the film, Duracell teamed up with John Slattery to spread awareness and to announce that Duracell is giving away 50,000 free hearing tests.

In the season of fear, we gave people a chance to enjoy being fearless on their own terms. With customized Clydesdale Masks, Bloodweiser and "King Of Fears" pub crawls across the world, we created a new Halloween ritual.

AT&T bought DirecTV. Great. But what does that mean? It means that anywhere AT&T has network coverage, you can watch DirecTV. Seriously. Everywhere.

Macy’s has always had all the ingredients for a great TV show. Famous name. Great setting. Celebrities working in tight quarters. So when it came time to refresh the Macy’s brand campaign it made sense to relaunch it as a TV show. The “What’s in Store” campaign features all the elements of a real sitcom.

No one who reaches their goal on the ‘field’ got there alone. In fact, alongside every victor, and behind every competitor is an ally. The same can be said in daily life. Around each one of us is a support network of people who are able to help us become everything we’d ever dreamed of. Whether your goal is to save, spend or grow, we’re all better off with an Ally.

JB Smoove is so smooth that we had to get him to bring the new Smooth Crown Royal Vanilla to the world.