So many liquor brands are pushing a beautiful and glam existence, lavish parties and celebrities. But Tito’s, the number one spirit in America, knew its audience well. People who choose TIto’s don’t care about fluff. They want good vodka that tastes good, for a good price. Bing, bang, boom.

So this Austin based Vodka brand FINALLY launched their first ever brand campaign with a rickety spokescart that added joy to everyday situations, with a wink and a drink. It didn’t just keep activities lubricated, it offered a little something extra that really upped the ante for unsuspecting individuals.