When Ally was founded in 2009, they were determined to be a better bank. Almost 10 years later, it was time to reintroduce Ally to America. It was time to remind people how much their other bank sucks. To do that we fueled consumer dissatisfaction and introduced an irresistible offer - Move your money to Ally, and we’ll give you back the interest your current bank has been keeping from you. And people did it. In one week over 65,000 new accounts were opened and Ally overshot their year goal by 1.3 billion buckaroos.

(2018) TV, Online video, Print, IG Stories, Digital OOH