It’s not every day that you get to redesign a logo that is over 100 years old. Introducing Jane Walker, the Striding Woman icon that celebrates the many achievements of women and the shared journey towards progress in gender equality.

While many brands' ideas of "femvertising" simply includes putting female celebrities in their ads or making something pink, Jane Walker decided to actually walk the walk. Donations from every bottle of Jane Walker supported female focused initiatives like “She Should Run” and “Monumental Women.”

The logo and bottle was just the beginning. For 2019’s Women’s March in Washington D.C, Jane Walker was the first official sponsor. With the help of several up and coming artists we created posters to be handed out from our very own Jane Walker truck. We also made these available for download. The event was yet another example of how Jane Walker continues to support the spirit of progress which eventually landed Jane Walker in 2019’s issue of Time 100.